CÉRA

Fashion Brand | ROAS steadily up to 4.5

The challenge

The brand relied on simply switching creative on and off, with no overall strategy for how to communicate its products. Ad performance hit a ceiling and growth stalled.

Our strategy & solution

We re-selected the products that were genuinely suited to advertising and went deeper into the details shoppers care about most — flattering fit, fabric feel, styling scenarios and real-life differences — rebuilding the creative angle with richer, more refined content.

Client testimonial

“From creative discussions to copywriting and ad optimisation, the quality, responsiveness and results have all been excellent.”