Influencer & Word-of-Mouth Marketing

Word of mouth is the shortcut to trust. We offer influencer partnerships and forum marketing. Whether you need large creators for awareness or highly engaged micro-influencers (KOCs), we find the right match. Through forums such as Dcard and PTT — Taiwan's most influential online communities — we spark genuine discussion and positive reviews that raise your brand's visibility.

What is Influencer & Word-of-Mouth Marketing?

Word-of-mouth marketing builds positive reviews and discussion about your product on the media, forums and social platforms people already trust. Instead of a brand praising itself, real users, KOLs and KOCs share their experience naturally — which lowers buyers' guard, builds trust and lifts both conversion rates and brand buzz.

What's included

• KOL / KOC selection & matching
• Forum topic seeding (Dcard / PTT)
• Script review & approval
• Results report
• Group-buy revenue-share planning
• Licensed content reuse

Common problems

A new brand nobody is talking about?

Search your brand name and there's nothing. Shoppers can't find any reviews before buying, so they hesitate.

Picking influencers feels like gambling?

You don't know how to choose partners, and the budget ends up on a sponsored post nobody cares about.

Benefits

Build trust

• Leave real usage traces online that shoppers can trust
• Positive reviews and personal stories reduce pre-purchase doubts

Raise brand buzz

• More people actively searching for and discussing your brand
• Greater visibility on forums and social platforms

Lift conversion

• Positive user experiences drive traffic straight to conversion
• Genuine recommendations close sales more easily than ads

The 5T Word-of-Mouth Framework

Talkers

Invite everyday users, influencers and bloggers relevant to your brand to share real experiences.

Topics

Analyse trending keywords and find the angles your audience cares about to keep the conversation going.

Tools

Choose the right platforms for your brand, such as Dcard, PTT and Mobile01.

Taking Part

Respond to comments actively, show the human side of your brand and build loyalty.

Tracking

Monitor buzz and feedback regularly and adjust the plan to keep improving results.

Our process

1. Scope the campaign: Based on budget and goals, we plan the right influencers and number of posts.
2. Define the angles: We analyse your product's selling points and design angles that resonate.
3. First drafts: Influencers or writers draft the content and the brand checks it for accuracy.
4. Publish & monitor: Posts and videos go live, and we monitor comments and results as positive reviews build naturally.

FAQ

Do micro-influencers really work?

Absolutely. Micro-influencers with a few thousand followers usually have highly loyal niche audiences, strong engagement and are easy to work with — ideal for building lots of authentic word of mouth.

Will forum posts look like ads?

We frame topics naturally — questions, personal experiences, recommendations — to spark genuine discussion and avoid a hard-sell feel.

How do you choose the right influencers?

We look at follower profile, engagement rate, style and past campaign results to shortlist the best match — macro, mid-tier or everyday creators.